By clicking “Accept,” you agree to the use of cookies and similar technologies on your device as set forth in our Cookie Policy and our Privacy Policy. Please note that certain cookies are essential for this website to function properly and do not require user consent to be deployed.
Sensemaking
The Power of the Humanities in the Age of the Algorithm
Contributors
Formats and Prices
Price
$28.00Price
$36.50 CADFormat
Format:
- Hardcover $28.00 $36.50 CAD
- ebook $14.99 $19.99 CAD
- Audiobook Download (Unabridged) $24.99
This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around March 21, 2017. This date is subject to change due to shipping delays beyond our control.
Also available from:
Based on his work at some of the world’s largest companies, including Ford, Adidas, and Chanel, Christian Madsbjerg’s Sensemaking is a provocative stand against the tyranny of big data and scientism, and an urgent, overdue defense of human intelligence.
Humans have become subservient to algorithms. Every day brings a new Moneyball fix–a math whiz who will crack open an industry with clean fact-based analysis rather than human intuition and experience. As a result, we have stopped thinking. Machines do it for us.
Christian Madsbjerg argues that our fixation with data often masks stunning deficiencies, and the risks for humankind are enormous. Blind devotion to number crunching imperils our businesses, our educations, our governments, and our life savings. Too many companies have lost touch with the humanity of their customers, while marginalizing workers with liberal arts-based skills. Contrary to popular thinking, Madsbjerg shows how many of today’s biggest success stories stem not from “quant” thinking but from deep, nuanced engagement with culture, language, and history. He calls his method sensemaking.
In this landmark book, Madsbjerg lays out five principles for how business leaders, entrepreneurs, and individuals can use it to solve their thorniest problems. He profiles companies using sensemaking to connect with new customers, and takes readers inside the work process of sensemaking “connoisseurs” like investor George Soros, architect Bjarke Ingels, and others.
Both practical and philosophical, Sensemaking is a powerful rejoinder to corporate groupthink and an indispensable resource for leaders and innovators who want to stand out from the pack.
Humans have become subservient to algorithms. Every day brings a new Moneyball fix–a math whiz who will crack open an industry with clean fact-based analysis rather than human intuition and experience. As a result, we have stopped thinking. Machines do it for us.
Christian Madsbjerg argues that our fixation with data often masks stunning deficiencies, and the risks for humankind are enormous. Blind devotion to number crunching imperils our businesses, our educations, our governments, and our life savings. Too many companies have lost touch with the humanity of their customers, while marginalizing workers with liberal arts-based skills. Contrary to popular thinking, Madsbjerg shows how many of today’s biggest success stories stem not from “quant” thinking but from deep, nuanced engagement with culture, language, and history. He calls his method sensemaking.
In this landmark book, Madsbjerg lays out five principles for how business leaders, entrepreneurs, and individuals can use it to solve their thorniest problems. He profiles companies using sensemaking to connect with new customers, and takes readers inside the work process of sensemaking “connoisseurs” like investor George Soros, architect Bjarke Ingels, and others.
Both practical and philosophical, Sensemaking is a powerful rejoinder to corporate groupthink and an indispensable resource for leaders and innovators who want to stand out from the pack.
-
"At Ford, we believe the key to creating products and experiences that truly make people's lives better is to deeply understand our customers. Technology alone isn't enough. So we've changed our product development process to focus on the customer experience--and not just the vehicle itself. In Sensemaking, Christian Madsbjerg explains with depth and structure how this is done."Mark Fields, president and CEO, Ford Motor Company
-
"This book makes powerful sense. Madsbjerg is a fascinating fellow, philosophically astute and immensely business savvy. Packed with a rich array of concrete examples and thick data, Madsbjerg shows how the problems of the coming century are cultural and how we require the tools of the humanities--especially philosophy--in order to confront them successfully. This is essential reading for anyone in the world of business and everyone with a concern for how human beings make sense of their world. Highly recommended."Simon Critchley, Hans Jonas Professor of Philosophy, The New School
-
"Having helped some of the world's largest companies transition for the digital age, it's clear to me that those best positioned to win in today's marketplace possess a deep and human understanding of their customers. Companies must master not just big data, but thick data--insight into culture, history, and the social structures underlying human behavior. Sensemaking is the road map for how this works, and it is essential reading for anyone looking to thrive in a world of digital disruption."Francisco D'Souza, CEO, Cognizant
- On Sale
- Mar 21, 2017
- Page Count
- 240 pages
- Publisher
- Grand Central Publishing
- ISBN-13
- 9780316393249
Newsletter Signup
By clicking ‘Sign Up,’ I acknowledge that I have read and agree to Hachette Book Group’s Privacy Policy and Terms of Use